Four Step Real Estate Marketing Plan to Generating Profitable ...

Creating effective lead capture pages for your real estate marketing endeavors doesn?t need to be a challenging process. We have seen that by following a proven formula, you definitely will start to yield hundreds or perhaps thousands of high quality leads for your business in a short period.

Though this procedure is comprised of two main components (driving traffic as well as conversions), we?re only going to focus on the 2nd part right now. Hence, let?s start to investigate the four key steps you need to take to build a winning squeeze page.

1. For starters, your landing page needs to have a powerful and interesting headline in order to grasp your audience?s attention and then convince them to evaluate the remainder of your body content. This item can certainly make or break your real estate marketing efforts from the outset, so you will have to address a fundamental need, question or desire that your prospects have. Several great initiators for this may be ?How to?? 4 Tips to?? and even ?Who else wants?? Think about employing red font as well to make the heading truly stand out.

2. Furthermore, the left hand portion ought to consist of some type of video, audio, or even bullet point content. Our favorites happen to be videos and bullet points. This is the segment where you ought to give your audience with benefits and not features. What kind of root pains can you solve? Refer to these kinds of things within your content.

3. Then, on the right hand side of your real estate marketing page, you need to offer some type of lead capture. While this is actually the easiest step by far, please do not make the mistake of demanding far too many fields for your visitors to send in. In other words, less is much better, so we normally advise only asking for a name as well as email in most instances. Your call to action button will need to say something along the lines of ?Get Immediate Access,? ?Download Now,? etc.

4. All three prior pieces rely on this last point. Unless you have something for your viewers that supplies real cash value, all your prior attempts will be wasted. This is not the place where you provide PLR or some cheap report that individuals can easily find anywhere. You must go above and beyond to exceed expectations and virtually blow away your audience with free, quality information.

By simply implementing these four elements, you could easily start to dominate your local marketplace and generate strong rapport with your future clients. For even more ideas, tools and expert training, head to Real Estate Marketing 411.

February 10, 2012 ?Tags:?internet marketing, marketing, online marketing, real estate, squeeze page? Posted?in:?Miscellaneous

Source: http://abundancesolution.com/blog/?p=4856

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